
I'm Sam, an English freelance wardrobe director and art department creative working across the UK, Europe, and Dubai. I collaborate on commercial stills, brand films, fashion, and branded content.
I layer wardrobe, props, and environments so they feel authentic and considered on camera. My approach is rooted in character, context, and detail — building visuals that help a story feel lived-in, intentional, and emotionally clear.
I'm hands-on, solution-focused, and used to balancing creative ideas with the practical realities of production: fast turnarounds and evolving briefs, tight budgets and on-set problem solving. I enjoy the process of taking a script and brief from idea to reality, and seeing every part of the creative team's input come together as one final piece.
- Mercedes
- Apple
- Visa
- Vogue Events
- Bvlgari
- Audi
- BMW
- Dunhill
- Bloomingdales
- Galleria Mall
- Yas Mall
- D3
- Expo 2020
- Sun & Sand Sports
- VW
- Bacardi
- Fly Dubai
- Gulf Air
- Etihad 1st Class
- HSBC
- Habtoor Group
- ADCB
- Maybelline
- Hilton
- Damas
- Colgate
- American Express
- Emirates
- Qatar HIA Airport
- Knorr
- Etisalat
- Aldar
- Invisaline
- SOM Group
- Noon
- Asia World Cup
- ADNOC
- Pandora
- M&S
- KFC
- Central Park Towers
- Al Ain
- IKEA
- Legoland
- Toyota
- Etoile Boutique
- Atlantis
- Burberry
- Swarovski
- Vida Hotel
- Mastercard
- Miller Beer
- Berluti
- Dubai Properties
- Mashreq Bank
- MAF
- Red Tag
- DSF
- Nike
- President Butter
- MOE
- Centrepoint
- Splash
- Nivea
- 7-Up
- Emaar
- Al Barari
- Shoe Mart
- Mikyajy
- Shoe Express
- City Centre
- Grazia
- Harper's Bazaar
- Ahlan
- Marie Claire
- Esquire
- Time Out
- Aficionado
- Inside Out
- A&E
- Indulge
- Raymond
- Edgar
- Alpha
- Zak